New Products

Fenty Introduces ‘Grip Trip’ Primers For Hydrating and Mattifying

Each locks makeup in place for up to 12 hours thanks to maple sap leaf extract.

Fenty Beauty is leveling up brand fans’ base routine with a new primer duo aimed at quenching dehydrated skin and blurring imperfections.

Introducing Grip Trip Hydrating & Mattifying Primers. The duo delivers makeup grip with skin-first benefits, available in two swirled hybrid formulas based on the wearer’s skin type.

“We created two formulas because everyone’s skin has different needs,” explained brand founder Rihanna. “Whether you’re feeling dry and need hydration, or looking to stay matte and blurred, we’ve got you.”

Each primer locks makeup in place for up to 12 hours thanks to maple sap leaf extract, is sweat- and humidity-resistant and flashback-proof.

Grip Trip

Fenty Beauty Grip Trip Hydrating & Mattifying Primers retail for $37 each.

The Grip Trip Hydrating + Plumping Primer, $37, is made for balanced to dry skin types, this hydrating primer delivers visible hydration, plumping, and smoothing benefits while gripping makeup for all-day wear. The sweat- and humidity-resistant formula leaves a lightweight, natural finish that’s never oily or shiny and stays flashback-free under any lighting. Utilizing butterfly lavender extract to hydrate and plump, and glycerin to condition and soften skin, it creates a smooth, comfortable base for flawless makeup application.

Mattifying + Blurring

The Grip Trip Mattifying + Blurring Primer, $37, is ideal for balanced to oily skin to instantly control oil and shine while gripping makeup for all-day wear. The sweat- and humidity-resistant formula delivers a lightweight, non-drying feel with a blurred, filtered finish that stays flashback-free. Powered by chia seed extract to reduce surface oil without stripping the skin, it smooths and evens the complexion creating the perfect base for seamless application.

Fenty Beauty Grip Trip Hydrating & Mattifying Primers is available online at Fenty Beauty, Sephora, Kohls and Ulta.

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